Case Study: Reducing Sales Cycle for BizPartner

Name: BizPartner
Industry: Consulting
Country: Slokavia, United Kingdom

About

BizPartner was founded in 2007, when a passionate and experienced team of salespeople decided to help businesses in various stages of development to achieve their true growth potential by focusing on what maybe the most important objective of a company: increasing sales. To achieve that, they work with a large, continuously developing portfolio of products and services (through their sister concern, Updience.com) which help with online sales optimization.

With their professional team having almost a decade of experience working with companies big and small, they now primarily help companies in the European Union in areas such as healthcare, beauty, retail and others.


Challenges

BizPartner's most difficult challenge is helping their clients from varied industries increase their conversion rates from online visitors to real customers. Clients come from various geographies in Europe and each region has a different way of working, different wants and needs. BizPartner faces a challenge in figuring out what these clients exactly want from their engagement with BizPartner, early in the process.

Also, since these clients, in most cases, are not physically present in the same location, it gets difficult to understand over email and phone calls which clients are really interested in the solution they're providing them and which ones are not, which takes time figuring out leading to larger sales cycle.


Solution

Salespatron helps BizPartner figure out which of their proposed solutions is their client most interested in by looking at their time spent on their solution slides. The number of visits along with last seen metric on their sales collateral tells them which clients are hot leads and which ones should be chased when to close deals faster.




Paula Jaskova
Business Development Manager, Bizpartner
"BizPartner has been working with Salespatron for a long time, and it is one of the most important partners for the company. It is very easy to implement it and the sales results are visible very fast"


Result

Better and timely information on clients' interests facilitates the sales process for Updience portfolio products and it makes it easier for BizPartner to please its clients by offering them real sales results. This translates as an easier sales process for BizPartner, and more clients willing to test the solutions.

What our clients say

"We were approached by Salespatron a few months back and initially we were skeptical of the benefits provided by such a solution, but Salespatron's team was quite supportive during the trial and initial implementation rollout to our BD team and helped with any and all queries ensuring our team gets the maximum benefit from the tool. The insights from the tool are unlike any other we have seen."   Read more
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Rahul Bhargava
Founding Partner, PurpleCrest LLP
"Salespatron came along just at the right time for us. We needed a solution to help manage large presentation files that were regularly emailed out as part of our new user on boarding and drip campaigns. It was really valuable to see who was opening files and when so that we could follow up with the most active users."   Read more
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Stuart Ruthven
CEO, PocketFM
"BizPartner has been working with Salespatron for a long time, and it is one of the most important partners for the company. It is very easy to implement it and the sales results are visible very fast"   Read more
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Paula Jaskova
Business Development Manager, BizPartner

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